WWP Beauty, a packaging and formulation specialist for the beauty industry, has sold its Chinese manufacturing operations to packaging manufacturer AMPAC Ltd. and is winding down the rest of its business, according to a report from Beauty Independent.
 
Terms of the deal were not disclosed. Going forward, AMPAC will be called WWP Beauty.
 
In a statement, Ashok Ramadoss, global VP of finance at WWP Beauty, said, “After exploring all other options, the decision has been made for WWP to cease accepting customer orders and to commence an orderly wind down of remaining operations that were not included in the sale. The company continues to work with its valued customers and suppliers to complete open sales orders with delivery dates through July 31st.”
 
WWP Beauty has served a broad swath of beauty clients, including Birchbox, Mented Cosmetics and Exa Beauty, the makeup line from clean beauty retailer Credo. In 2020, the company struck a licensing agreement with the scent innovation startup Scentinvent Technologies for a solid fragrance format.
 
Bain Capital Private Equity acquired World Wide Packaging, known today as WWP Beauty, in 2018 and merged it with a Chinese cosmetics packaging manufacturer. With assets worth roughly $175 billion under management, Bain Capital Private Equity continues to play a role in the beauty industry as owner of Maesa, the incubator behind the brands Flower, Kristin Ess, Believe Beauty, Hairitage and TPH.